I’ve recently been reading Seth Godin's books, and like all books that I actually finish reading, their message has crept into my every day thinking. I highly recommend his most recent, Free Prize Inside.

Seth also has a weblog which offers a non-stop, up-to-the-minute continuation of the material in his books. Today, he made his best weblog entry yet. He specifically takes aim in this post at the act of benchmarking, but more generally at the outdated idea of linear innovation. While he doesn’t specifically say so in this post, the ideas from this post, Free Prize Inside, and Purple Cow are directly applicable in (probably any field, but specifically) the computer industry.

Once you know what "Purple Cow" means, I’d be interested to hear what people think of as being recent technological Purple Cows (not from a business perspective). I’ve written about this as it relates to programming language evolution (LanguageEvolution — mostly regurgitating the thoughts of other smarter people :). A more concrete, actually implemented example would be Seaside. Any recent others of note?