Why bother? Seth says:
If you care about your personal brand and career and impact, you need a blog. And you should start the cycle of getting better at blogging.
A favorite quote:
When you apply for a job, so do a thousand other people. When you see a house listing, so do a thousand other people. When you bid on a grilled cheese sandwich on eBay, so do a thousand other people.
Anyway, I’ve mirrored the book here if you’re interested. It’s a short and very worthwhile read.