When I was in middle school, my friends and I started a rock band. We picked a name; we had a logo. If we'd had money the next obvious step would have been to print band t-shirts. This all happened, of course, before we ever learned to play any relevant instruments (saxophone and bassoon don't count). For well over a year, I've been wearing a Scotland on Rails shirt. Scotland on Rails has a name, a logo, and t-shirts. Now they've got "a conference":http://scotlandonrails.com. Organized in part by my good friend and big thinker, "Alan C. Francis":http://www.alancfrancis.com/, Scotland on Rails is sure to be a great time. If you're in or around the UK, I highly recommend putting it on your calendar (or at the very least considering a "mouse pad or pair of boxers":http://www.cafepress.com/scotlandonrails).